Shanmukesh Gaddam

HERE'S MY STORY:

Digital MarTech & AdTech Solution Architect with Adobe specialized in Digital Marketing & Advertising, Personalization, Marketing Automation & Campaign Management areas. Identifying actionable profit-based marketing and product opportunities through customer analysis and statistical information. Works well with Executive leadership, Stakeholders, IT and co-workers at all levels

7+ years of experience in delivering Digital Marketing solutions across Analytics, personalization, advertising, targeting & DMP areas.

Performed Adobe Analytics Solution Architect for Abbott country websites and helped the customer with Analytics Implementation by using Adobe launch (TMS) and reporting to track the performance of the websites

Carried out complete campaign analysis, and Marketing automation & Adobe Campaign Management implementation for Abbott. Experience working closely with customers for website optimization and customized experience strategies for the brands

Expert in waterfall & agile project management methodology. Able to manage large project teams and known for high-quality deliverables that meet or exceed timeline and budgetary targets. Lead the development and the continuous improvement activities of build process, design process, software release process and the team estimation process. Excellent business and technology stakeholder management lead on/nearshore development team. Possess great interpersonal & communication skills and proven multi-tasking skills with flexibility of working and collaborating with teams in different geographies